commercetools is the leading provider of composable commerce, equipping businesses with essential tools that enable agile, customizable commerce infrastructures at scale. With access to true composable commerce capabilities, enterprises and growing brands can launch and scale omnichannel experiences, uncover new and higher revenue-generating opportunities, and future-proof their digital commerce business — while significantly reducing technical and operational risks. The company is trusted by some of the world's most iconic brands including Audi, Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group and many more.

Over the last decade, businesses struggled to adjust digital commerce experiences at the same pace as consumer behavior, preferences, and the rapidly diversifying touchpoints evolved (e.g. web, smartphone, tablet, POS). This constant state of change required the technical agility to quickly test and co-opt new trends and technologies to meet true omnichannel demands. Simultaneously, online revenues were growing at a pace over 4x projections, which put pressure on the IT infrastructure and operations teams to scale.

commercetools identified this paradigm market shift early, and re-invented the approach to digital commerce with its cloud-native, component-based, tech-agnostic, composable platform. It is easy to learn, enterprise market-ready and scalable to support even the largest B2B and B2C enterprises. With commercetools, brands across the globe have unlimited flexibility to deliver outstanding, scalable commerce experiences, and take advantage of new markets and revenue-generating opportunities at their own pace –– with limited technical or operational risks.

Today, commercetools is recognized as a market leader in enterprise commerce technology, and the fastest growing company globally in this domain, serving major brands including AT&T, BMW, John Lewis, Lego, Sephora and Volkswagen Group.


Dirk Hoerig

Denis Werner



Insight Partners


Year Founded


Invested In




We want to transform the future of commerce. Our mission is to power current and future evolutions of commerce innovation through advanced operational and technical excellence, driving revenue growth and opportunities for the commerce leaders of tomorrow.

Dirk Hoerig, CEO