Freshflow is a leading provider of AI-driven solutions for fresh logistics in grocery retail, equipping retailers with state-of-the-art tools to intelligently optimise orders, product availability, and inventory in fresh categories. Freshflow's platform leverages machine learning algorithms, probabilistic demand forecasting, and data-driven optimisation to automate daily ordering decisions for perishable products such as fruit, vegetables, and other fresh goods. Freshflow takes into account a variety of relevant factors such as demand changes, weather, holidays, promotions, shelf and space restrictions, as well as operational requirements, all within a centralised system.

Reimann Investors invested in Freshflow in 2026.

In light of increasing complexity in grocery retail, volatile demand, and the high importance of freshness, availability, and sustainability, Freshflow is rising to the urgent challenges of reducing food waste whilst ensuring fully stocked shelves. By automating complex order and inventory management processes, the platform enables retailers to make more informed decisions, reduce write-offs, and better tap into revenue potential in fresh categories. According to the company, Freshflow’s AI-powered platform automates daily ordering decisions, helping to reduce waste and increase revenues on average.

Freshflow’s intelligent platform is trusted by grocery retailers across Europe seeking to make their fresh processes more efficient, sustainable, and profitable. These customers rely on Freshflow to future-proof their supply chains, measurably cut food waste, and simultaneously improve product availability for consumers.

With its specialised and powerful approach, Freshflow is redefining inventory and order management for fresh goods, enabling grocery retailers to meet modern demands for efficiency, sustainability, and profitability.